I recently wrote this article for Nerd For A Living:
In your pursuit of a nerdy living, particularly one devoted to creative tasks and/or the running of your own company, it can be hard to juggle a lot of different roles AND keep learning about business. Feeding your brain with stimulating ideas is very important to your growth as an entrepreneur. Fresh insight will help you to reevaluate how you work, to become more efficient and effective. You may find new ways to market your ideas and products, and to challenge your own perceptions about your audience or customers.
If you don’t have a collegiate or career background in business or marketing, you may find learning and researching in those areas quite daunting. Fortunately, there are a great number of books available that can contribute to your growth as a business owner/operator – without drowning you in marketing speak and industry buzzwords.