Hustler Hollywood Holiday Gift Guide 2009

Last week, under a serious short-term deadline, I produced another digital catalog for St. Louis retail store Hustler Hollywood, in conjunction with a promotion on 105.7 the Point. You can view the Flash catalog here (pretty SFW, unless your workplace is really prudish).

This was definitely a “so many irons” project – I contacted models, arranged the shoot, did all the photography, performed all post-production on the photos, designed the catalog and set up the Flash interface.

Because of the aggressive schedule from client sign-off to launch deadline, I wasn’t able to give this one the high-gloss look on the models that I used in earlier digi-catalogs (Holiday 2008, Valentine’s 2009). Instead, I went for a more natural feel, closer to some of the stuff I’ve seen in magazines like Nylon. The local HH store manager really wanted the models in this catalog to have a girl-next-door approachable vibe, as opposed to the adult stars that usually populate their print catalogs. I think we pulled that off.

The paneled backgrounds were inspired by the DVD box set packaging for Batman: The Animated Series.

The Point models here are Meagan Adamo, Sheila Shafie and Danielle Stewart. They were all a lot of fun to work with and very accommodating given the short notice.