Hustler Hollywood Valentine’s Day Gift Guide 2011
It’s a pretty nice vote of confidence when a client comes back to you four times for unique, custom creative work. At The Point in St. Louis, we’ve developed a really nice relationship with retail chain Hustler Hollywood that’s been very effective for both parties. We’ve done 3 previous incarnations of the holiday gift guide for them (Holiday 2008, Valentine’s 2009, Holiday 2009), each project growing in scope and scale a little, in both photographic and design execution.
Read More“Save Our City” Video and Promotion
One of my favorite work projects in awhile is the “Save Our City” promotion for 105.7 the Point and Shapiro Metal Supply. I’d been looking for a creative project for our video team that would break away a bit from the usual documentary style of our productions.
Shapiro didn’t lend itself easily to typical promo ideas outside of your basic radio spots. What can you do to make a metal supply yard exciting for a male 18-34 demographic?
Read MoreMidwestern Hospitality?
After some day-after-National-Hangover-day laziness (the joyful indolence of those who did not have the Hangover to begin with), @WendyBuske and I reluctantly ventured out into the world of commerce. Boy, was that an ill-thought plan.
Fairview Heights is the primary center of commerce for the Illinois-side of the St. Louis metro area. During the holiday season it becomes a national disaster, as Christmas shoppers dog pile on sale racks and litter Highway 64 with fender benders. You’d expect the pandemonium to slow down a bit, though, after little J.C. exits the virginal boy-howdy and the world drinks away the pain of another year. And you’d be wrong.
Read MoreHustler Hollywood Holiday Gift Guide 2009
Hustler Hollywood Holiday Gift Guide 2009
Last week, under a serious short-term deadline, I produced another digital catalog for St. Louis retail store Hustler Hollywood, in conjunction with a promotion on 105.7 the Point. You can view the Flash catalog here (pretty SFW, unless your workplace is really prudish).
This was definitely a “so many irons” project – I contacted models, arranged the shoot, did all the photography, performed all post-production on the photos, designed the catalog and set up the Flash interface.
Read MoreEcoLifeSTL – St. Louis’ new Green Lifestyle Web Portal
Back in July, Emmis Communications launched a new Environmentally-mined lifestyle website – EcoLifeSTL.com. The mission statement:
EcoLifeSTL.com is a Green-lifestyle portal focused on promoting sustainability and environmental awareness in the St. Louis community. Our aim is to bring the green-lifestyle message to both the average consumer – new to eco commitment and wanting to learn, and to aid and connect those actively pursuing a sustainable lifestyle. As a gathering place for green-minded individuals, companies and organizations, we facilitate connection, education and cooperation in St. Louis’ eco-lifestyle.
EcoLife is Emmis St. Louis’ first truly web-only brand (the general focus usually being radio stations and their online brand-extensions). The Emmis team perceived that while the Green movement is alive in the StL, and there are many small sites addressing various sustainable businesses and topics, there wasn’t a hub – a natural starting place for the St. Louisan looking to go Green. So that’s what we set out to create.
Read MoreCarts Gone Wild
This article was originally published a few years ago as a guest column in the Edwardsville Intelligencer’s “Edge” weekend insert.
The savage beast.
There is a creature unique to the bounds of civilization, growing overpopulated and more prevalent. It inconveniences us, endangers our vehicles and, perhaps worst of all, takes up all the good parking spaces. It affects all but the most dedicated e-commerce consumer, and it’s an epidemic of our own making: shopping cart abandonment.
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