Hustler Hollywood Valentine’s Day Gift Guide 2011
It’s a pretty nice vote of confidence when a client comes back to you four times for unique, custom creative work. At The Point in St. Louis, we’ve developed a really nice relationship with retail chain Hustler Hollywood that’s been very effective for both parties. We’ve done 3 previous incarnations of the holiday gift guide for them (Holiday 2008, Valentine’s 2009, Holiday 2009), each project growing in scope and scale a little, in both photographic and design execution.
Read More“Save Our City” Video and Promotion
One of my favorite work projects in awhile is the “Save Our City” promotion for 105.7 the Point and Shapiro Metal Supply. I’d been looking for a creative project for our video team that would break away a bit from the usual documentary style of our productions.
Shapiro didn’t lend itself easily to typical promo ideas outside of your basic radio spots. What can you do to make a metal supply yard exciting for a male 18-34 demographic?
Read MoreHustler Hollywood Holiday Gift Guide 2009
Hustler Hollywood Holiday Gift Guide 2009
Last week, under a serious short-term deadline, I produced another digital catalog for St. Louis retail store Hustler Hollywood, in conjunction with a promotion on 105.7 the Point. You can view the Flash catalog here (pretty SFW, unless your workplace is really prudish).
This was definitely a “so many irons” project – I contacted models, arranged the shoot, did all the photography, performed all post-production on the photos, designed the catalog and set up the Flash interface.
Read MoreEcoLifeSTL – St. Louis’ new Green Lifestyle Web Portal
Back in July, Emmis Communications launched a new Environmentally-mined lifestyle website – EcoLifeSTL.com. The mission statement:
EcoLifeSTL.com is a Green-lifestyle portal focused on promoting sustainability and environmental awareness in the St. Louis community. Our aim is to bring the green-lifestyle message to both the average consumer – new to eco commitment and wanting to learn, and to aid and connect those actively pursuing a sustainable lifestyle. As a gathering place for green-minded individuals, companies and organizations, we facilitate connection, education and cooperation in St. Louis’ eco-lifestyle.
EcoLife is Emmis St. Louis’ first truly web-only brand (the general focus usually being radio stations and their online brand-extensions). The Emmis team perceived that while the Green movement is alive in the StL, and there are many small sites addressing various sustainable businesses and topics, there wasn’t a hub – a natural starting place for the St. Louisan looking to go Green. So that’s what we set out to create.
Read MoreLearning to Love Spam
This article was originally published a few years ago as a guest column in the Edwardsville Intelligencer’s “Edge” weekend insert.
Like this, but digital.
What’s the big deal with spam?
I’m referring to the unwanted email, mind you, not the highly dubious canned meat product (it deserves an entire column to itself).
Sure, spam clogs up our inboxes. Yes, we waste many minutes of precious surfing time deleting undesired messages and appending mail filters. And, technically speaking, this electronic junk mail absorbs precious bandwidth and slows the entire internet down. But what about the positive side of spam?
Everyday, I’m gratified to open my email and discover 15-35 unsolicited expressions of hope and reassurance. My future sure looks brighter now that I can eliminate my credit card debt, increase my ability to please my lady and start a great career working from home. Those email subject lines inform me that I can get brand name software cheap, cleanse my colon and receive a complimentary gift, all without leaving my keyboard. Now that’s a pep talk!
Read MoreMarvel Annihilation and the website in development
The new website has been up for about a week now (though I haven’t promoted that fact yet). I haven’t had a lot of time to work with it, but have been filling in some content areas here and there. There’s still a lot of empty spaces to drop stuff in – the filler feature headlines are a tad vexing – but I’m getting there.
Watching traffic trickle in, though, it’s funny where I’ve gotten some random search engine views from. I moved a bunch of old blogs over to this site (stuff I done on Blogger and MySpace in the past), a few which mentioned movie celebrities. Apparently dropping a Kelly Clarkson or Hugh Grant reference in a blog pulls immediate metrics.
Read More