Hustler Hollywood Valentine’s Day Gift Guide 2011
It’s a pretty nice vote of confidence when a client comes back to you four times for unique, custom creative work. At The Point in St. Louis, we’ve developed a really nice relationship with retail chain Hustler Hollywood that’s been very effective for both parties. We’ve done 3 previous incarnations of the holiday gift guide for them (Holiday 2008, Valentine’s 2009, Holiday 2009), each project growing in scope and scale a little, in both photographic and design execution.
Read More“Save Our City” Video and Promotion
One of my favorite work projects in awhile is the “Save Our City” promotion for 105.7 the Point and Shapiro Metal Supply. I’d been looking for a creative project for our video team that would break away a bit from the usual documentary style of our productions.
Shapiro didn’t lend itself easily to typical promo ideas outside of your basic radio spots. What can you do to make a metal supply yard exciting for a male 18-34 demographic?
Read MoreFirst Moviegoer Experience of 2010: Up in the Air
Though I’m very much a film appreciator, 2009 wasn’t a great movie year for me. I just didn’t make it out to the theater more than a handful of times, and several of those were disappointments on one level or another – Terminator: Salvation and Nine (the animated one), for instance, and the exceptionally boring Extract. Yet, it’s funny that two of the primary cast members* of Extract are supporting actors in the film I saw, and enjoyed immensely, today.
Hustler Hollywood Holiday Gift Guide 2009
Hustler Hollywood Holiday Gift Guide 2009
Last week, under a serious short-term deadline, I produced another digital catalog for St. Louis retail store Hustler Hollywood, in conjunction with a promotion on 105.7 the Point. You can view the Flash catalog here (pretty SFW, unless your workplace is really prudish).
This was definitely a “so many irons” project – I contacted models, arranged the shoot, did all the photography, performed all post-production on the photos, designed the catalog and set up the Flash interface.
Read MoreKindness and Generosity at Red Robin
This afternoon, my wife (@wendybuske) and I were dining with my sister, Cathy, and her husband, Jack, at the Red Robin restaurant in Edwardsville, IL. We don’t often get a chance to see Jack and Cathy outside of holiday gatherings, and they don’t get a chance to escape from our hometown very often.
We were celebrating Jack’s 25th year of living with a kidney transplant (he is the longest living kidney transplant survivor in America). They don’t dine out often, so we thought a burger place with a fun twist would be a good destination. Our server, Gentry (cool name!), asked if we were celebrating an occasion, so we told her about Jack.
Read MoreEcoLifeSTL – St. Louis’ new Green Lifestyle Web Portal
Back in July, Emmis Communications launched a new Environmentally-mined lifestyle website – EcoLifeSTL.com. The mission statement:
EcoLifeSTL.com is a Green-lifestyle portal focused on promoting sustainability and environmental awareness in the St. Louis community. Our aim is to bring the green-lifestyle message to both the average consumer – new to eco commitment and wanting to learn, and to aid and connect those actively pursuing a sustainable lifestyle. As a gathering place for green-minded individuals, companies and organizations, we facilitate connection, education and cooperation in St. Louis’ eco-lifestyle.
EcoLife is Emmis St. Louis’ first truly web-only brand (the general focus usually being radio stations and their online brand-extensions). The Emmis team perceived that while the Green movement is alive in the StL, and there are many small sites addressing various sustainable businesses and topics, there wasn’t a hub – a natural starting place for the St. Louisan looking to go Green. So that’s what we set out to create.
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