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[29 Jan 2010 | No Comment | ]
“Save Our City” Video and Promotion

One of my favorite work projects in awhile is the “Save Our City” promotion for 105.7 the Point and Shapiro Metal Supply. I’d been looking for a creative project for our video team that would break away a bit from the usual documentary style of our productions.
Shapiro didn’t lend itself easily to typical promo ideas outside of your basic radio spots. What can you do to make a metal supply yard exciting for a male 18-34 demographic?
Being a lifelong fan of sci-fi and cartoons, the first thing that came to …

Business, Day Job, Design, Featured, Internet »

[18 Oct 2009 | One Comment | ]
EcoLifeSTL – St. Louis’ new Green Lifestyle Web Portal

Back in July, Emmis Communications launched a new Environmentally-mined lifestyle website – EcoLifeSTL.com. The mission statement:
EcoLifeSTL.com is a Green-lifestyle portal focused on promoting sustainability and environmental awareness in the St. Louis community. Our aim is to bring the green-lifestyle message to both the average consumer – new to eco commitment and wanting to learn, and to aid and connect those actively pursuing a sustainable lifestyle. As a gathering place for green-minded individuals, companies and organizations, we facilitate connection, education and cooperation in St. Louis’ eco-lifestyle.
EcoLife is Emmis St. Louis’ first …