One of my favorite work projects in awhile is the “Save Our City” promotion for 105.7 the Point and Shapiro Metal Supply. I’d been looking for a creative project for our video team that would break away a bit from the usual documentary style of our productions.
Shapiro didn’t lend itself easily to typical promo ideas outside of your basic radio spots. What can you do to make a metal supply yard exciting for a male 18-34 demographic?
Being a lifelong fan of sci-fi and cartoons, the first thing that came to …

Back in July, Emmis Communications launched a new Environmentally-mined lifestyle website – EcoLifeSTL.com. The mission statement:
EcoLifeSTL.com is a Green-lifestyle portal focused on promoting sustainability and environmental awareness in the St. Louis community. Our aim is to bring the green-lifestyle message to both the average consumer – new to eco commitment and wanting to learn, and to aid and connect those actively pursuing a sustainable lifestyle. As a gathering place for green-minded individuals, companies and organizations, we facilitate connection, education and cooperation in St. Louis’ eco-lifestyle.
EcoLife is Emmis St. Louis’ first …